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When we say “We get it” – we’re not just yanking your chain.

We really DO get it! We are a talented team of folks that have been leading marketing teams in the marine, powersports and outdoor recreational categories for 20+ years!

And now, after years of working for THE MAN, we decided to take our smarts to the street and work for you.  We formed a team of really smart, really creative, really passionate workaholic perfectionists to bring our ‘Sound Thinking. Solid Solutions.’ approach to your business.


Owner/President, Robin Michael
Robin’s passion for the great outdoors is not limited just to her work day.

She’s held executive leadership positions at major companies like Budget Rent a Car, Tracker Marine and BRP Inc., and worked with top name brands like Sea-Doo, Evinrude/Johnson Outboard Engines, Hustler Turf Equipment, Grammer Seats and Club Car. But growing up in rural Missouri boating, 4-wheeling and breaking horses first instilled her love for outdoor recreation.

Robin continues those activities on her acreage in Illinois. You don’t have 29 internal combustion engines on your property without a love for all things outdoor related!



We have an extremely talented team of real, live people who have worked on successful marketing, advertising, interactive and public relations campaigns for both corporate clients, advertising agencies and small businesses.  In addition to the really cool things we’ve done in the outdoor recreational market, we’ve done some cool things in energy & sustainability (GREEN for those of you not in the know), equestrian, home improvement, hospitality and tourism, and financial/lending industries.

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