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PROMOTIONAL VIDEO DEVELOPMENT & FACEBOOK CAMPAIGN
www.campusgreenscene.com

This emotive, branding video for Campus Green Scene was developed to run on the initiative’s website, as well as for external use at trade shows, campus events, and included in the Johnson Controls Higher Education Sales Kits.

In addition to the website, literature and video productions, a Facebook campaign was developed and ran for a total of 5 weeks – broken into 2 ad campaigns:  the first was a series of 4 different ads that offered a chance to win $5k for your school as the main theme and ran for 3 weeks.  The second series of 4 ads ran for the last 2 weeks and offered a FREE iPad and iTunes Gift Card.  YOU BE THE JUDGE OF WHICH SERIES YOU THINK PULLED THE BEST FOR JOHNSON CONTROLS!!

$5K Campus Green Contest

Lights. Camera. TAKE ACTION. Click on us today to enter your
“Green” video for the chance to win $5000 for your school.

Win $5K For Your School

Submit your best “Green” video story today for your school and
your school could win $5000!  Lights. Camera. TAKE ACTION!
Greening Up Your School

Lights. Camera. TAKE ACTION!  Submit your best “Green” video
story today for your school and your school could win $5000!
Green Video Wins $5000

Lights. Camera. TAKE ACTION!  Submit your best “Green” video
story today for your school and your campus could win $5000!

$20 iTunes + iPad

Click to enter your “Green” video for the chance to win a new iPad for
you & $5K for your school! ALL ENTRIES get $20 iTunes card.

Give it Your Best Shot!

Submit a “Green” video story for your school – get $20 iTunes FREE,
plus you could win a new iPad.  And your school could win $5000!

Shoot To Win $5K + iPad

Lights.Camera.ACTION!  Best “Green” video story wins $5K for
your school and new iPad for you!  Enter now to get FREE $20 iTunes card!

$5K+iTunes+iPad

Submit your best “Green” video story for your school- get FREE
$20 iTunes card now! You could win iPad and your school could win $5K!

AND THEN:

  • 6.8 Million Impressions on Facebook with a targeted university audience nationwide
  • 63% Increase in Website traffic over previous 5 weeks
  • Video Entries increased


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